Every course sales page that converts contains the same eight things. The layouts differ in where those things sit and how much room each gets. Vonza ships five sales-page templates, Standard, Original, Cinematic, Bento and Spotlight, and together they make a useful set of examples: the same course, arranged five ways. This post lists the eight parts, then walks each layout and says who it suits.
The eight parts of a course sales page
- A title that names the outcome. Not the topic; the change the student gets.
- A short description under it, one or two sentences in plain words.
- A cover image or intro video. The first proof that this is real.
- Facts at a glance: how many modules and lessons, how long, whether there is a certificate.
- What the course does for you: the about section, in the student’s words.
- The curriculum, module by module, so the buyer can see the path.
- The instructor and the reviews. Who is teaching, and who has already done it.
- The price card with the plans, and an Enroll button where the reader decides.
Every Vonza template contains all eight. The difference is emphasis. For the wider theory of sales pages, see types of sales pages.
Example 1: Standard
Standard is the current default. A centred top carries the title, the short description, a meta line, the call to action, the cover media and a facts strip. Below it the body runs in one column: about, the curriculum, the instructor and the reviews, with a sticky price card beside it that lists the plans and keeps the price and the Enroll button pinned at its foot as the reader scrolls.
Who it suits: most courses. The buyer can read as much or as little as they like and the price never leaves the screen.
Example 2: Original
Original is the first course page design. The title and short description sit over the cover, and the information lives in tabs: About and the curriculum. A price card and an instructor card sit at the side.
Who it suits: short courses where a buyer wants the gist and the price without a long scroll, and creators who like a compact page.
Example 3: Cinematic
Cinematic puts the title on a wide cover image with a floating facts bar across it, then runs the same body as Standard underneath. The intro video plays in a pop-up player.
Who it suits: courses with a strong visual, such as photography, cooking, fitness or design, where the cover does the selling in the first second.
Example 4: Bento
Bento breaks the top into tiles: the title, the cover, the instructor and the course stats each in their own card, like a dashboard. The body below is the same as Standard, and the intro video opens in a pop-up.
Who it suits: courses where the numbers and the instructor are the pitch: a certification program, a technical course, anything where a buyer scans before reading.
Example 5: Spotlight
Spotlight is a long-form page of its own. A dark hero in your brand colour carries the title, then full-width sections follow one under another: what the course does for you, the owner’s own story, the reviews, the modules on a brand-colour band, the instructors, and an everything-you-get box with the plans at the end.
Who it suits: a flagship course sold on the instructor’s story and a bigger price, where the buyer needs to read the whole case before the price appears. It is the closest to a classic long-form sales letter.
Choosing between them
Ask one question: how does my buyer decide? If they decide on the promise and the price, Standard or Original. If they decide on the look, Cinematic. If they decide on facts, Bento. If they decide on trust and story, Spotlight.
Then try it. In Details → Sales page, picking a template reloads the live preview with your page drawn in it. Nothing changes until you click Use, and when you do, the course itself stays exactly as it was: title, description, pictures, lessons and prices. Bundles use the same five templates, with the included courses in place of the modules.
Three things every layout needs from you
- A real cover. Each layout leans on it; a blank cover makes every one of them look unfinished.
- A price card with more than one plan where it fits. A one-time price beside an instalment plan converts buyers who would not pay in one go. The course pricing options page lists the seven plan types.
- Reviews from students. Every template has a place for them; leave it empty and the page argues against itself.
