Typeform vs Google Forms
Typeform vs Google Forms: which should you use?
Google Forms comes with Google Workspace and sends the answers straight to Google Sheets. Typeform is a standalone builder known for its design, with Stripe payment questions, native integrations and a monthly response allowance on each paid plan. Each vendor’s figures come from its own pages, read on 2026-11-07, with Vonza alongside as a labelled third option.
Vendor figures read on 2026-11-07 from each vendor’s own pages.
Typeform or Google Forms: the short answer
Google Forms is the simple, low-cost choice. Typeform does more on the form, for a monthly price.
Choose Typeform if
- You want forms that look designed and feel like a conversation.
- You need payments, a signature question or video questions on the form.
- You want native HubSpot, Slack or Salesforce integrations and lead scoring.
Choose Google Forms if
- Your team already pays for Google Workspace, so Forms costs nothing extra.
- You want the answers in Google Sheets with no set-up, and charts of the responses in real time.
- You run quick internal surveys and quizzes that colleagues build and analyse with you.
Consider Vonza if
- Your forms need to take payments and you also sell courses, a community or products.
- You want every respondent who leaves an email to become a tagged contact in your CRM.
- You want follow-up to start on submit: an automation, an email to your team and a confirmation with the answers as a PDF.
Typeform vs Google Forms pricing
Typeform’s and Google’s figures as their own pages stated them on 2026-11-07. Vonza’s price is its live price today.
| Pricing | Typeform | Google Forms | Vonza |
|---|---|---|---|
| Lowest monthly price | $39/month (Basic); a free plan | With Google Workspace: $7 per user a month (Business Starter) | $99/mo |
| Higher plans | $79/month (Plus), $129/month (Business) | $14 (Business Standard) and $22 (Business Plus) per user a month | Higher plans and their live prices are on the pricing page |
| Annual billing | Basic $28, Plus $56 and Business $91 a month, billed annually | “Save 16% with 1 year commitment”; the annual price is not shown | Pay monthly, or save up to 30% with annual billing. |
| Response limits | 100, 1,000 or 10,000 responses a month by plan | Not listed on the pages we read | The Forms app sets limits per form, such as 200 fields and 30 pages |
| Transaction fee | Not published on the pricing page; payments through Stripe | Payments not mentioned on the pages we read | Your payment provider’s own processing fee, plus a Vonza platform fee per transaction that depends on your plan (see the pricing page). |
| Free trial | A free plan; 14-day free trial of Growth Flow | 14-day Google Workspace trial | Every plan starts with a 14-day free trial. |
Sources: typeform.com (typeform.com/pricing, read on 2026-11-07); workspace.google.com (workspace.google.com/pricing and the Google Forms product page, read on 2026-11-07). A copy of each page as read is kept so the figures can be checked. Vonza’s price is its live price on the day you read this page.
Typeform and Google Forms feature by feature
Each column quotes that vendor’s own pages as read on 2026-11-07. “Not listed” means the pages we read did not mention it, not that the product lacks it.
| Area | Typeform | Google Forms | Vonza |
|---|---|---|---|
| Building forms | Unlimited typeforms on paid plans, with conversational questions; video questions and answers | Multiple question types with drag and drop; share by email, a link or an embed | Drag and drop with live preview, multi-page forms up to 30 pages, or one question at a time with a welcome screen; 40+ question and content blocks |
| Templates | A template gallery; no count stated | Premade survey, questionnaire and other templates; no count stated | 61 templates in 12 categories, plus Start from scratch and templates you save yourself |
| AI help | AI-powered form creation from Basic; Typeform AI can work from your PDFs, CSVs or text files | Not listed on the pages we read | Vonza AI writes the questions, picks the blocks and styles the form from one sentence, and translates forms; both use AI credits |
| Conditional logic | Conditional logic from Basic; different endings for different respondents | Logic that shows questions based on earlier answers | Show, hide or require questions, skip to a page, end early on a different thank-you page, set values and calculate totals; earlier answers recalled in the text |
| Quizzes and scoring | Knowledge and outcome quizzes with calculated scores | Quizzes to test knowledge | Quiz mode with points per answer, a pass mark, the score after submit and the right answers shown; logic can route on the score |
| Payments | Payment questions through Stripe; fee not published on the pricing page | Not listed on the pages we read | Card, Apple Pay, Google Pay and Klarna through Stripe, PayPal for one-time payments, Paystack in Nigerian naira; one-time, subscription, recurring and pay-what-you-want prices, instalments on eligible plans, up to 5 add-ons and coupon codes |
| Signatures | A Signature Question | Not listed for Forms; eSignature with Docs and PDFs on Business Standard | A Signature block, and an Agreement and signature block to read, agree and sign in one step |
| Contacts and follow-up | Lead enrichment and scoring and lead routing; Contacts & Automations and email and SMS follow-ups on Growth Flow | Not listed on the pages we read | Every respondent who leaves an email becomes a Vonza CRM contact, tagged; a form can start an automation, email you and up to 5 teammates, and send respondents their answers as a PDF |
| Integrations | Google Sheets, HubSpot, Slack, Airtable and Salesforce; 500+ services through Zapier; webhooks from Basic | Export responses to Google Sheets; part of Google Workspace | Signed, retried webhooks to Zapier, Make or your own server; no native Google Sheets or Slack app |
| Responses and export | Download responses as XLSX or CSV; partial responses; drop-off rates on Business | Charts of the answers in real time; results shared with others to analyse together | Statuses and team notes, CSV and Excel export, a PDF per response; views, completion, revenue, devices, sources and the page where people leave |
| Branding | Remove Typeform branding and a custom subdomain from Plus; a brand kit; custom domains on Enterprise | Colours, images and fonts to match your brand | Remove the Made with Vonza badge on eligible plans; 23 themes, 10 fonts and your logo; each form at /f/<slug> on your site |
| Pricing | Basic $39/month, Plus $79/month, Business $129/month | Comes with Google Workspace: Business Starter $7, Standard $14, Plus $22 per user a month | $99/mo |
Where Typeform is stronger, and where Google Forms is
From the same pages as the tables.
Typeform is stronger at
- Design: striking, conversational forms with a brand kit and video questions.
- Payments and signatures: Stripe payment questions and a signature question on the form.
- Integrations: HubSpot, Slack, Airtable and Salesforce as well as Google Sheets, and 500+ services through Zapier.
- AI: AI-powered form creation from Basic.
Google Forms is stronger at
- Price: it comes with Google Workspace, from $7 per user a month for Business Starter.
- Google Sheets: the raw responses export straight to Sheets.
- Working together: forms shared with colleagues to build and analyse the results in one place.
- Simplicity: premade templates, logic and quizzes with charts of the answers in real time.
A third option: Vonza
Vonza is our product, so it is labelled here rather than ranked. It fits businesses whose forms lead to a sale, a booking or a course.
- Payments on the form: card, Apple Pay, Google Pay and Klarna through Stripe, PayPal for one-time payments and Paystack, with add-ons and coupon codes.
- Every respondent who leaves an email becomes a tagged CRM contact, and a form can start an automation.
- Forms drafted by Vonza AI or started from 61 templates, with logic, scored quizzes and one question at a time.
- Courses, community, checkout pages and email marketing in the same login.
Typeform vs Google Forms: your questions
Answered from each vendor’s own pages, with the date we read them.
Google Forms is better for quick surveys and quizzes inside Google Workspace, with the answers in Google Sheets. Typeform is better when the form faces customers and has to look designed, take a payment, collect a signature or feed a CRM through a native integration.
For business use, Forms comes with Google Workspace: the pricing page showed Business Starter at $7, Business Standard at $14 and Business Plus at $22 per user a month, billed monthly, on 2026-11-07, with a 14-day trial and a 16% saving on a one-year commitment. The pages we read do not state a free personal plan.
If you need payments, a signature question, native HubSpot, Slack or Salesforce integrations or a designed, conversational form, Typeform lists them and Google’s pages do not. Typeform’s Basic plan was $39 a month, or $28 billed annually, with 100 responses a month, on 2026-11-07.
Google’s Forms product page and Workspace pricing page, read on 2026-11-07, do not mention payments. Typeform takes payments with a Stripe payment question.
Both do. Google Forms can add logic that shows questions based on earlier answers and create quizzes to test knowledge. Typeform lists conditional logic from Basic, different endings by answer, and knowledge and outcome quizzes with calculated scores.
Yes. Typeform lists a Google Sheets integration that syncs automatically as results come in, alongside HubSpot, Slack, Airtable and Salesforce. Google Forms exports its raw responses to Sheets directly.
Vonza, our own product, keeps forms in the same account as a CRM, email marketing, checkout pages, courses and community. A Vonza form takes payments by card, PayPal or Paystack with add-ons and coupon codes, and every respondent who leaves an email becomes a CRM contact. It has no native Google Sheets app; responses go out through webhooks to Zapier, Make or your own server.
Want to see the third option?
Every Vonza plan starts with a free trial, so you can try it beside Typeform or Google Forms before you decide.
