# The Best Form Builders in 2026, Compared From Their Own Pricing Pages

By [Uyi Abraham](https://vonza.net/blog/author/uyi-abraham), Founder and CEO, Vonza. Last reviewed 2026-11-07. Vendor pages read on 2026-11-07.

> The best form builder depends on what the form has to do. Typeform suits polished, conversational forms and quizzes, from $28 a month billed yearly. Jotform suits teams that want a ready-made form for everything and payments with no extra Jotform transaction fee, from $34 a month billed yearly. Tally and Fillout have the roomiest free plans, and Google Forms and Microsoft Forms come with the office suite you may already pay for. Paperform suits payment forms that read like a web page with no cut of sales, Zoho Forms suits teams on Zoho and scored quizzes, Formstack and Cognito Forms suit teams with many entries and workflows, and WPForms suits a WordPress site. Vonza suits creators and small businesses who want each form to take the payment, create the contact and start the follow-up in the same account that sells their courses, products and bookings.

A form builder makes the forms that collect what your business runs on: contact details and leads, registrations, applications, quiz answers, orders and payments, without writing code. Twelve builders are compared here: eleven competitors and Vonza, which publishes this guide. The table gives each one’s lowest paid price, free plan limits, fee on payments and four features exactly as its own page stated them on 7 November 2026.

This guide replaces our older roundup of form builders for online stores. That post named tools without prices; every figure below is read fresh from each vendor’s own page, and the point it made still stands: a form that feeds your contacts, emails and checkout saves you copying answers from one tool to the next.

## At a glance

| Platform | Lowest paid price (read 2026-11-07) | Free plan limits | Fee on payments | AI form generation | Logic | Quizzes | Branding removal |
| --- | --- | --- | --- | --- | --- | --- | --- |
| Vonza | $99/mo on the lowest plan, live from the pricing page | 14-day free trial on every plan | Your payment provider’s own processing fee, plus a Vonza platform fee per transaction that depends on your plan (see the pricing page). | Yes: Vonza AI writes the questions, picks the blocks and styles the form (uses AI credits) | Show, hide or require questions, skip to a page, end early, set values and calculate | Quiz mode with points, a pass mark, the score and the right answers after submit | Remove the “Made with Vonza” badge on eligible plans |
| Typeform | Basic $28 a month billed yearly, or $39 monthly (100 responses a month); Plus $56 or $79 | Free plan with “a limited number of responses per month”; the number is not published | Not published; payments through Stripe | Yes: “AI-powered form creation” from Basic | Conditional logic from Basic | Knowledge and outcome quizzes with scores | From Plus |
| Jotform | Bronze $34 a month billed yearly, or $39 monthly | Free Starter plan: 5 forms, 100 submissions a month, 10 payment submissions a month, 100 MB | No additional Jotform transaction fee | Yes: “AI Form Builder: Create online forms with simple prompts” | Conditional logic | Quiz card forms, one question at a time | On any paid plan |
| Google Forms | Part of Google Workspace, from Business Starter at $7.00 per user a month on monthly billing | Not stated on the pages we read | Not stated; payments are not mentioned | Not stated | Yes: logic shows questions based on earlier answers | Yes: quizzes to test knowledge | Not stated |
| Microsoft Forms | Included in Microsoft 365 Business Standard, $14.00 per user a month paid yearly | “Try for free”: a one-month trial of Business Standard; free plan limits not stated | Not stated; payments are not mentioned | “Built-in AI and smart recommendations”; generating a form from a prompt not stated | Branching questions | Yes: quizzes, with answers exported to Excel | Not stated |
| Tally | Pro $24 a month on monthly billing | Free plan: unlimited forms and submissions within fair use; 10 MB per uploaded file | Not published; payments through Stripe | Yes: Tally AI generates, edits and fixes forms in plain language | Conditional logic and calculations on the free plan | Trivia and personality quiz templates; no quiz mode named | From Pro |
| Fillout | Starter $15 a month billed annually ($180 a year); monthly price not readable | Free plan: unlimited forms and seats, 1,000 responses a month, 20 MB per file | Not stated | Yes: an AI Form Builder and an AI Quiz Maker | Conditional logic on the free plan | Calculations and scoring on the free plan | All branding removed from Pro; Starter shows light branding |
| Paperform | Pro $49 a month billed annually; monthly price not readable | Free plan: 30 submissions a month, 3 signed documents a month, Paperform badge always shown | No transaction fees and no cut of what you sell | Yes: describe the form in natural language and AI generates it | Conditional logic | Yes: scores from answer values, “perfect for quizzes” | From Pro |
| Formstack | Forms $83 a month paid annually, or $99 monthly (1 user, 25 forms) | No free plan; a 14-day free trial of Forms | Not stated | Not stated (its AI generates documents) | Not stated | Not stated | Not stated |
| Cognito Forms | Pro $24 a month as its plan card prints it; the billing term of each figure is not clear on the page | Free Individual plan: 1 user, 100 entries a month, payments, Cognito Forms branding | Not published; payments through Cognito Pay | Not stated | Not stated | Survey and quiz forms named; scoring not stated | From Pro |
| Zoho Forms | Basic US$10 a month billed annually; monthly price not readable | Free plan: 3 forms, 500 submissions a month, 10 payment submissions, 200 MB | Not stated | Yes: AI Forms from a prompt (AI credits) | Conditional rules | Quiz forms with answer keys, scoring and a timer | The “Powered by Zoho” footer goes on any paid plan |
| WPForms | Basic $49.50 for the first year (normally $99.00), billed yearly | A free version exists; its limits are not stated on the pricing page | 3% on the free version or an inactive licence; zero WPForms fees on Pro | Yes: WPForms AI builds whole forms from a chat | Smart conditional logic | Graded, personality and weighted quizzes | Not stated |

Vonza publishes this guide and sells one of the platforms in it. Every competitor figure is quoted from that vendor’s own page, read on the date shown and saved so it can be checked, and Vonza’s own price is its live price from the pricing page. There are no affiliate links.

## The twelve form builders, one by one

### 1. Vonza

**Best for**: Creators, coaches and small businesses who want each form to take payment, create the CRM contact and start the follow-up in the account that also sells their courses, products and bookings

The new Vonza Forms builds a form from a one-sentence description with Vonza AI, from one of 61 templates in 12 categories, or from scratch with more than 40 question and content blocks, including matrix, ranking, signature, calculated and repeating fields. A form can ask one question at a time, score a quiz, and take one-time, subscription, installment or pay-what-you-want payments by card, Apple Pay, Google Pay, Klarna (through Stripe), PayPal for one-time payments and Paystack for Nigerian naira, with up to 5 add-ons at checkout. Every respondent who leaves an email becomes a CRM contact, tagged and ready for an automation that enrols them in a course or starts an email sequence.

Vonza is the publisher of this guide. Vonza Forms is part of the Vonza platform rather than a standalone form tool, and it connects to other apps through webhooks to Zapier, Make or your own server rather than native Zapier, Google Sheets or Slack apps. AI generation uses AI credits, and installment and flexible prices need an eligible plan.

- Lowest paid price: $99/mo on the lowest plan, live from the pricing page
- Free plan limits: 14-day free trial on every plan
- Fee on payments: Your payment provider’s own processing fee, plus a Vonza platform fee per transaction that depends on your plan (see the pricing page).
- AI form generation: Yes: Vonza AI writes the questions, picks the blocks and styles the form (uses AI credits)
- Logic: Show, hide or require questions, skip to a page, end early, set values and calculate
- Quizzes: Quiz mode with points, a pass mark, the score and the right answers after submit
- Branding removal: Remove the “Made with Vonza” badge on eligible plans
- Source: [vonza.com/pricing](https://vonza.net/pricing)
- [Vonza vs Typeform](https://vonza.net/compare/vonza-vs-typeform)
- [Online Forms](https://vonza.net/forms)
- [AI Form Builder](https://vonza.net/ai-form-builder)
- [Form Templates](https://vonza.net/form-templates)
- [Payment Forms](https://vonza.net/payment-forms)
- [Quiz Maker](https://vonza.net/quiz-maker)

### 2. Typeform

**Best for**: Polished conversational forms, surveys and quizzes

Typeform’s plans list AI-powered form creation, conditional logic and webhooks on Basic, scored knowledge and outcome quizzes, a signature question, Stripe payment questions, multi-language forms and more than 500 integrations through Zapier, with an unlimited number of forms.

Every plan is metered by responses: Basic includes 100 a month, Plus 1,000 and Business 10,000. Removing the Typeform branding needs Plus, and the free plan’s response limit is not stated on Typeform’s own pages.

- Lowest paid price: Basic $28 a month billed yearly, or $39 monthly (100 responses a month); Plus $56 or $79
- Free plan limits: Free plan with “a limited number of responses per month”; the number is not published
- Fee on payments: Not published; payments through Stripe
- AI form generation: Yes: “AI-powered form creation” from Basic
- Logic: Conditional logic from Basic
- Quizzes: Knowledge and outcome quizzes with scores
- Branding removal: From Plus
- Source: [typeform.com](https://www.typeform.com/pricing/), read on 2026-11-07
- [Typeform Alternatives](https://vonza.net/compare/typeform-alternatives)

### 3. Jotform

**Best for**: A template for almost any form, payments with no extra Jotform fee, and HIPAA features on its top plans

Jotform’s templates page lists more than 20,000 form templates, and its payments page says it never charges extra transaction fees for payments or donations through your forms. Its products include an AI form builder, conditional logic, card forms for quizzes and Jotform Sign for e-signed documents.

Every plan caps forms and submissions: Bronze allows 25 forms and 1,000 submissions a month, and payment submissions are counted separately. Free forms and signed documents carry Jotform branding, and HIPAA-enabled features start on Gold.

- Lowest paid price: Bronze $34 a month billed yearly, or $39 monthly
- Free plan limits: Free Starter plan: 5 forms, 100 submissions a month, 10 payment submissions a month, 100 MB
- Fee on payments: No additional Jotform transaction fee
- AI form generation: Yes: “AI Form Builder: Create online forms with simple prompts”
- Logic: Conditional logic
- Quizzes: Quiz card forms, one question at a time
- Branding removal: On any paid plan
- Source: [jotform.com](https://www.jotform.com/pricing/), read on 2026-11-07
- [Jotform Alternatives](https://vonza.net/compare/jotform-alternatives)

### 4. Google Forms

**Best for**: Quick surveys and quizzes for teams that already work in Google Workspace

Google’s Forms page lists premade templates, logic that shows relevant questions based on previous answers, quizzes to test knowledge, and themes in your organisation’s colours, images and fonts.

The Workspace pricing page does not list Forms by plan, and neither page we read mentions taking payments, generating a form with AI or removing branding. Free personal use is not stated on them either.

- Lowest paid price: Part of Google Workspace, from Business Starter at $7.00 per user a month on monthly billing
- Free plan limits: Not stated on the pages we read
- Fee on payments: Not stated; payments are not mentioned
- AI form generation: Not stated
- Logic: Yes: logic shows questions based on earlier answers
- Quizzes: Yes: quizzes to test knowledge
- Branding removal: Not stated
- Source: [workspace.google.com](https://workspace.google.com/products/forms/), read on 2026-11-07
- [Google Forms Alternatives](https://vonza.net/compare/google-forms-alternatives)

### 5. Microsoft Forms

**Best for**: Surveys and quizzes for schools and teams on Microsoft 365

Microsoft Forms creates surveys and quizzes in minutes, with branching questions, videos inside quiz questions and answers exported to Excel, and it works from any web browser on any device.

It comes as one of the apps in a Microsoft 365 business plan rather than on its own, and the pages we read do not mention payments, file-upload limits or removing branding.

- Lowest paid price: Included in Microsoft 365 Business Standard, $14.00 per user a month paid yearly
- Free plan limits: “Try for free”: a one-month trial of Business Standard; free plan limits not stated
- Fee on payments: Not stated; payments are not mentioned
- AI form generation: “Built-in AI and smart recommendations”; generating a form from a prompt not stated
- Logic: Branching questions
- Quizzes: Yes: quizzes, with answers exported to Excel
- Branding removal: Not stated
- Source: [microsoft.com](https://www.microsoft.com/en-us/microsoft-365/online-surveys-polls-quizzes), read on 2026-11-07

### 6. Tally

**Best for**: A free plan with unlimited forms and submissions, written like a document

Tally’s free plan includes collecting payments, signatures and file uploads, conditional logic and calculations, multi-page forms, webhooks and integrations with Zapier, Make, Notion, Airtable and Google Sheets.

Removing the Tally branding, custom domains and uploads above 10 MB need Pro. The free plan’s unlimited use is subject to Tally’s fair usage guidelines, and yearly prices were not readable.

- Lowest paid price: Pro $24 a month on monthly billing
- Free plan limits: Free plan: unlimited forms and submissions within fair use; 10 MB per uploaded file
- Fee on payments: Not published; payments through Stripe
- AI form generation: Yes: Tally AI generates, edits and fixes forms in plain language
- Logic: Conditional logic and calculations on the free plan
- Quizzes: Trivia and personality quiz templates; no quiz mode named
- Branding removal: From Pro
- Source: [tally.so](https://tally.so/pricing), read on 2026-11-07

### 7. Fillout

**Best for**: A generous free plan with payments, logic and scoring, connected to the tools you already use

Fillout’s free plan already includes multi-page forms, payments, conditional logic, unlimited file uploads, and calculations and scoring for quizzes, with integrations such as Airtable, Google Sheets, Notion and HubSpot.

The free plan shows a Fillout badge, Starter light branding, and only Pro at $40 a month billed annually removes it. Signatures start on Starter, a custom domain on Business, and the fee on payments is not stated.

- Lowest paid price: Starter $15 a month billed annually ($180 a year); monthly price not readable
- Free plan limits: Free plan: unlimited forms and seats, 1,000 responses a month, 20 MB per file
- Fee on payments: Not stated
- AI form generation: Yes: an AI Form Builder and an AI Quiz Maker
- Logic: Conditional logic on the free plan
- Quizzes: Calculations and scoring on the free plan
- Branding removal: All branding removed from Pro; Starter shows light branding
- Source: [fillout.com](https://www.fillout.com/pricing), read on 2026-11-07

### 8. Paperform

**Best for**: Forms that read like a web page, with payments on every plan and no cut of sales

Paperform takes payments on every plan through Stripe, Square, Braintree and PayPal Business, and says it charges no transaction fees. It lists more than 30,000 form templates, calculations and scoring for quizzes, conditional logic and AI form creation.

The free plan allows 30 submissions a month with a badge that cannot be turned off, a custom domain costs $20 a month on top of Pro, and Paperform says it is not HIPAA compliant yet.

- Lowest paid price: Pro $49 a month billed annually; monthly price not readable
- Free plan limits: Free plan: 30 submissions a month, 3 signed documents a month, Paperform badge always shown
- Fee on payments: No transaction fees and no cut of what you sell
- AI form generation: Yes: describe the form in natural language and AI generates it
- Logic: Conditional logic
- Quizzes: Yes: scores from answer values, “perfect for quizzes”
- Branding removal: From Pro
- Source: [paperform.co](https://paperform.co/pricing/), read on 2026-11-07

### 9. Formstack

**Best for**: Organisations with data-collection workflows, documents and e-signatures to run together

Formstack sells forms on their own or in a suite with documents and unlimited e-signatures, with more than 300 integrations and a HIPAA add-on.

There is no free plan, Forms allows 1,000 submissions per form, and its pricing page does not state logic, quizzes, AI form generation, branding removal or a fee on payments.

- Lowest paid price: Forms $83 a month paid annually, or $99 monthly (1 user, 25 forms)
- Free plan limits: No free plan; a 14-day free trial of Forms
- Fee on payments: Not stated
- AI form generation: Not stated (its AI generates documents)
- Logic: Not stated
- Quizzes: Not stated
- Branding removal: Not stated
- Source: [formstack.com](https://www.formstack.com/pricing), read on 2026-11-07

### 10. Cognito Forms

**Best for**: Unlimited forms with payments on every plan, priced by entries

Cognito Forms allows unlimited forms and payments on every plan, adds electronic signatures and save-and-resume on Pro, workflows, approvals and a client portal on Team, and HIPAA compliance on Enterprise.

Plans are metered by entries: 100 a month free and 2,000 on Pro. Its pricing page shows two toggle blocks whose figures we could not map to monthly or annual billing with confidence.

- Lowest paid price: Pro $24 a month as its plan card prints it; the billing term of each figure is not clear on the page
- Free plan limits: Free Individual plan: 1 user, 100 entries a month, payments, Cognito Forms branding
- Fee on payments: Not published; payments through Cognito Pay
- AI form generation: Not stated
- Logic: Not stated
- Quizzes: Survey and quiz forms named; scoring not stated
- Branding removal: From Pro
- Source: [cognitoforms.com](https://www.cognitoforms.com/pricing), read on 2026-11-07

### 11. Zoho Forms

**Best for**: Teams already on Zoho, and quizzes with answer keys, scoring and a timer

Zoho Forms connects to Stripe, PayPal, Square, Paystack and other gateways, to Zoho CRM and the other Zoho apps, and to Google Sheets and Zapier. Its paid plans add branding and custom themes, and Premium adds HIPAA compliance.

The free plan caps forms at 3 and payment submissions at 10, and AI features run on AI credits. The fee on payments is not stated.

- Lowest paid price: Basic US$10 a month billed annually; monthly price not readable
- Free plan limits: Free plan: 3 forms, 500 submissions a month, 10 payment submissions, 200 MB
- Fee on payments: Not stated
- AI form generation: Yes: AI Forms from a prompt (AI credits)
- Logic: Conditional rules
- Quizzes: Quiz forms with answer keys, scoring and a timer
- Branding removal: The “Powered by Zoho” footer goes on any paid plan
- Source: [zoho.com](https://www.zoho.com/forms/pricing.html), read on 2026-11-07

### 12. WPForms

**Best for**: Forms that live inside your own WordPress site, with no submission limits

WPForms is a WordPress plugin with no submission limits and no per-response fees. Its plans list AI form creation, smart conditional logic, graded, personality and weighted quizzes, digital signatures, calculations and file uploads.

It needs a WordPress site you run yourself, and the sale prices are for the first year. On the free version or an inactive licence WPForms takes a 3% platform fee on every transaction.

- Lowest paid price: Basic $49.50 for the first year (normally $99.00), billed yearly
- Free plan limits: A free version exists; its limits are not stated on the pricing page
- Fee on payments: 3% on the free version or an inactive licence; zero WPForms fees on Pro
- AI form generation: Yes: WPForms AI builds whole forms from a chat
- Logic: Smart conditional logic
- Quizzes: Graded, personality and weighted quizzes
- Branding removal: Not stated
- Source: [wpforms.com](https://wpforms.com/pricing/), read on 2026-11-07

## How to choose a form builder

Start with what happens after someone presses submit: who gets the answers, and what should happen next. Then check these, in this order.

- **What the free plan really allows**: Free plans are capped by forms, responses a month or payment submissions. Count how many responses you expect in a busy month, not a quiet one.
- **Payments, and what they cost**: If the form sells, check which payment providers it supports, whether it takes recurring or installment payments, and whether the builder adds its own fee on top of the provider’s.
- **Logic and calculations**: Showing or skipping questions based on earlier answers keeps forms short. Calculations add up an order total or a quiz score without a spreadsheet.
- **Quizzes and scoring**: For a lead quiz or a knowledge check, look for points per answer, a pass mark and a result screen that changes with the score.
- **AI and templates**: An AI builder or a template close to your use case gets a first draft live in minutes. Check whether AI generation costs extra credits.
- **Your brand on the form**: Removing the builder’s own badge is a paid feature on almost every tool. Check which plan removes it and whether you can add your logo, fonts and colours.
- **Where the answers go**: A respondent who becomes a contact, gets a confirmation email and lands in the right follow-up saves copying answers by hand. Check the native integrations, or webhooks to Zapier or Make.

## How we chose

- Every competitor figure comes from the vendor’s own pricing or product page, read on 2026-11-07 and saved as plain text; nothing comes from review sites, listicles or memory.
- The twelve cover the main ways people build forms: conversational (Typeform), template-led (Jotform), inside an office suite (Google Forms, Microsoft Forms), free-first (Tally, Fillout), page-style with payments (Paperform), workflow-heavy (Formstack, Cognito Forms), inside a business suite (Zoho Forms), and on WordPress (WPForms). Wufoo, Formsite and Formbakery, named in our older roundup, are left out to keep the guide to twelve.
- “Not stated” means the page did not mention it, not that the tool lacks it; “not published” means the page gave no figure. Where a page showed only one billing option, the other is marked as not readable.
- Vonza is the publisher and appears first with its live price; its row is written from its own product, and no competitor is scored or ranked.

## Questions

### What is the best form builder?

The one that fits what your form has to do. For conversational forms and quizzes, Typeform (from $28 a month billed yearly). For a template for everything and payments with no extra Jotform fee, Jotform (from $34 a month billed yearly). For a roomy free plan, Tally or Fillout. For forms inside an office suite you already pay for, Google Forms or Microsoft Forms; for a WordPress site, WPForms. Vonza suits creators and small businesses who want the form, the payment and the follow-up in the account that sells their courses, products and bookings.

### What is the best free online form builder?

On the vendors’ own pages, Tally’s free plan allows unlimited forms and submissions within fair use, Fillout’s 1,000 responses a month, Zoho Forms’ 500 a month on 3 forms, Jotform’s 100 a month on 5 forms, Cognito Forms’ 100 entries a month and Paperform’s 30 submissions a month. Typeform has a free plan with a limit it does not publish, and Formstack has a 14-day trial instead. Vonza offers a 14-day free trial on every plan.

### Which form builders charge a fee on payments?

Jotform says it charges no additional transaction fee, and Paperform says it takes no cut of what you sell. WPForms takes 3% on its free version or an inactive licence and none on Pro. Typeform, Tally, Fillout, Formstack, Cognito Forms and Zoho Forms do not publish a fee on their pricing pages, and your payment provider charges its own processing fee on every builder. Vonza lists its platform fee per transaction by plan on its pricing page.

### Which form builders can create a form with AI?

Typeform, Jotform, Tally, Fillout, Paperform, Zoho Forms and WPForms all state AI form creation on their own pages, and Microsoft Forms mentions built-in AI recommendations. In Vonza Forms you describe the form in a sentence and Vonza AI writes the questions, picks the blocks and styles it, using AI credits.

### Which form builder is best for quizzes?

Typeform has knowledge and outcome quizzes with scores, Zoho Forms quizzes with answer keys, scoring and a timer, WPForms graded, personality and weighted quizzes, and Fillout and Paperform scoring through calculations. Google Forms and Microsoft Forms make quick knowledge quizzes. Vonza’s Quiz mode gives points per answer, a pass mark, and shows the score and the right answers after submit.

### Can I remove the form builder’s branding?

Yes, on a paid plan of most builders: Jotform, Zoho Forms and Cognito Forms on their paid plans, Typeform from Plus, Tally and Paperform from Pro, and Fillout fully from Pro. Paperform’s free badge cannot be turned off. In Vonza Forms you can remove the “Made with Vonza” badge on eligible plans.

### Is a standalone form builder or an all-in-one platform better?

A standalone builder is enough when a form only collects answers and you connect it to other tools yourself. If the form sells a course, a booking or a membership, a platform where the form, the checkout, the contact and the follow-up email live together saves the connecting. That is the case for Vonza Forms, where every respondent who leaves an email becomes a CRM contact.

## Related pages

- [Online Forms](https://vonza.net/forms): The form builder with AI, templates, logic, quizzes and payments.
- [AI Form Builder](https://vonza.net/ai-form-builder): Describe a form in a sentence and Vonza AI builds it.
- [Form Templates](https://vonza.net/form-templates): The 61 Vonza form templates in 12 categories.
- [Payment Forms](https://vonza.net/payment-forms): One-time, subscription and installment payments on a form.
- [Quiz Maker](https://vonza.net/quiz-maker): Scored quizzes with a pass mark and results.
- [Vonza vs Typeform](https://vonza.net/compare/vonza-vs-typeform): Vonza beside Typeform on dated prices and features.
- [Typeform Alternatives](https://vonza.net/compare/typeform-alternatives): Vonza beside Typeform on dated prices and limits.
- [Jotform Alternatives](https://vonza.net/compare/jotform-alternatives): Vonza beside Jotform on dated prices and limits.
- [Google Forms Alternatives](https://vonza.net/compare/google-forms-alternatives): Vonza beside Google Forms on features and payments.